ABOUT ME"Brand Admiration: Building a Business People Love was recently released by C.W. Park (Wiley). C.W. Park has also contributed to journals including Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing.
He was on the editorial boards of the Journal of Marketing and the Journal of Consumer Psychology, and was the journal's editor from 2008 to 2012. Professor Park is the director of the Global Branding Center at the moment. C.W. Park was previously the Albert Wesley Frey Distinguished Professor of Marketing at the University of Pittsburgh's Katz School of Business." Learn more: C. Whan Park is Robert E. Brooker Professor of Marketing at the University of Southern California’s Marshall School of Business. Dr. Park has published numerous articles in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of Retailing, and Harvard Business Review. He was the editor of the Journal of Consumer Psychology (2008–2012), and serves on the editorial board of the Journal of Marketing and the Journal of Consumer Psychology. Professor Park is currently Director of the Global Branding Center at the Marshall School of Business. www.e-elgar.com/shop/usd/a-research-agenda-for-brand-management-in-a-new-era-of-consumerism-9781803925509.html |